Sustainability Professionals

We Need Your Help!

We want to get 1 million businesses to Net Zero by 2025.

And we need your help.

As a busy and passionate sustainability expert you want to help as many people as you can.

However, there’s only so many hours in the day and so much you can do. 

If you’re struggling to communicate Net Zero to small business owners, and find yourself repeating yourself, we’re to help. 

We support you and your clients by providing practical guidance around Net Zero. 

You can send your clients our way, we answer their questions and nurture them, and then hand them back to you when they’ve gained a deeper understanding. 

We increase your impact by acting as a resource for your struggling clients and support the conversations you’re having.

Book a call below to say hello and discuss how we can work together!

Collaboration, not Competition

Collaboration is key to tackling the climate crisis. No-one can solve it alone. We all hold different pieces of the jigsaw. 

We’re here to provide you with additional resources to add value to the work you’re doing when talking with small business owners.  

You specialise in your expertise. Let us help do the groundwork and set solid foundations with your clients for you to build on. 

We excel at communicating complex topics simply to time poor, cash poor business owners at scale. It’s what we do. 

So, don’t waste your time repeating the same conversations. Send them to us instead! 

We always send them back your way when they’re ready. 


Net Zero messaging is complex and constantly changing. Keeping up with it is a job in itself – which is what we do!

We speak your clients’ language. 

Through straight forward guidance we digest the constantly moving Net Zero industry into practical action. 

We help small businesses understand Net Zero and grapple with all of the complexities that it brings.

We support your clients, educate them around Net Zero, and work in parallel with you so they are confident to continue their journey.


Use our messaging, graphics and guidance in conversations to help communicate the challenges and topics around Net Zero.

You can see many of our graphics here – please use as you see fit!.

Free Up Your Time

Are you spending time managing enquiries from clients that don’t have the budget or time to engage your services?

Replying to these leads can take time and cost your business.

We work in parallel with a variety of partners to help educate and nurture them so that they have confidence in your services.

You spend less time (and money!) replying to emails with the same questions! We help more businesses reach Net Zero.

Have a Bigger Impact

You only have so many hours in the day and focus on your clients. However, as a sustainability expert you may be asked by many others and be unsure how you can help them if they lack the time or resources to engage with you formally.

That’s where we come in. Rather than turning them away, we can help you amplify your impact by working with them instead.

We help you help more people!


By becoming an official partner, we build out marketing to our audience to promote and support you long-term.


Work Together

If you would like to learn more or get to know more about Small99, please book in a call to get to know each other to explore opportunities. 

Clients Confused about Net Zero?

If you have clients who are looking to learn more about Net Zero, there are two tools to point them towards.

Net Zero Scorecard – Quick Diagnosis + Learnings

A free assessment of their Net Zero journey which identifies their weak areas and gives tailored advice on how to tackle it. 

Once signed up, they receive short, easy to digest messaging around the basics of Net Zero. 

Community – On Going Nurturing

Our community membership is £10 a month. Inside it, we share weekly actions small businesses can take on their journey to Net Zero. 

We also have regular drop in calls where members can ask questions direct. Every month we run topic-specific workshops and events.

We can set up a referral tracking program for this if you have multiple clients.

Collaboration on Workshops, Events

We’re happy to support you at workshops, collaborate on new events or run events in partnership.

This can be anything from filling a 5 minute spot, through to a full workshop developed and delivered together. 

We have a great record of being a “safe pair of hands” and regularly speaking at events, both in person and virtually.

Presentations are produced to be tailored to your audience – from small business owners to politicians and senior stakeholders. 

Why Small99?

For the past 10 years I’ve been working and advising Small Business. My background is in digital marketing, where I took complex, overwhelming topics and distilled them into practical action for business growth. Net Zero is no different. 

Fundamentally I see Net Zero as a marketing problem. We have the technology. We have the finance. We have the business case.

What is lacking is understanding of how small businesses can get started and grow with it. 

That’s what Small99 is here to help with. Our mission is to get 1 million businesses to Net Zero by 2025. We focus on those with less than 25 employees, a small business segment making up 99% of our economy. 

We give simple, action orientated advice. No frameworks, no pledges or commitments but actual action on a daily basis. 


Since starting Small99 at the start of January 2021, I’ve completed the completed the CISL course for Business and Climate Change: Net Zero, spoken at several COP26 events, been the lead speaker at Bright Green Business Awards, and won a Scottish Edge award to further our mission. 

We’ve run over 30 webinars, workshops and events in collaboration with Small Business Planet, as well as to our own audience. 

2022 will be bigger and better than ever as we accelerate business towards Net Zero. But we need your help to do it.