Carbon Reduction Plans
for Your Small Business

Cost effective sustainability solutions that make your small business more money​

You can get your small business to net zero by 2025 using our Hero platform that guides you through practical tips that build a more resilient and profitable company at the same time.

The Hero platform is full of small, actionable steps, and straightforward communication that make it easy for you to start the journey to Net Zero and run a successful business.

Actions on Net Zero make your business more resilient to supply chain shocks, attract new customers, win more procurement contracts and make more profit through efficient business operations. 

Reducing emissions is about future proofing businesses in a rapidly changing world.

Our vision is a world in which your small business leads the way.

Why Go Net Zero?

Business Resilience

Sustainability is the ability of your business to sustain itself. Net Zero solutions reduce energy costs, fuel costs and build resilient supply chains.

Win More Contracts

Organisations are under strict targets to reach Net Zero.
Contracts now come with requirements to demonstrate your Carbon Reduction Plans such as PPN 0621, and work with those taking sustainability seriously.

Attract New Customers

Climate Anxiety is at an all time high. Small businesses demonstrating action win more customers, both B2B and B2C.

How We Do It

Simple Guidance

It doesn't need to be complicated. We break down corporate and governmental jargon into bitesize, simple advice.

No bullshit. No Greenwash.

Business First

Our guidance puts your business success first, with Net Zero strategy that builds more profitable, successful companies.

Time Conscious

You're busy and face multiple pressures running a small business.
Know where to start and what to do with clear advice that you can start with just 10 minutes.

Your Free Carbon Reduction Plan

Tell us about your business and we’ll give you clear, simple actions relevant to your industry. Rather than overwhelming you with possibilities, we’ll give you the easiest actions first so you can make progress.

Small99 Hero creates a carbon reduction plan for you, giving you all the steps you need to take. 

Our Mission

To guide 1 million businesses to Net Zero by 2025

Our Vision

To enable small business to build profitable companies, cities and communities

Where to Start

Measure in 5 Minutes

Answer a few simple, non-technical questions to get an understanding of your carbon footprint in just 5 minutes. 

The scorecard shows small businesses their net zero blind spots and provide instant, actionable steps on how to improve.

10 Minutes to Take Action

Get your Carbon Reduction Plan done for you. 

Take action and share your live policy page. 

No research needed! Just start taking action.

People Planet Pint

No agenda, workshops or webinars. Just chat over some drinks.

Started in Glasgow during COP26, this relaxed event brings together those with a shared passion for sustainability in all its forms.

We meet monthly to chat about what’s going on in the Net Zero / Sustainability space, “network” and meet others who are interested in the industry.

Learn in 10 Minutes

Our Podcast tackles common myths and topics in short episodes to kickstart your journey. 


As of 2020, the UK had 6 million businesses registered with less than 49 employees. That’s 99% of all UK businesses. 

However, existing guidance on reaching Net Zero tends to cater towards large multinationals, leaving small business owners stranded and overlooked. 

Small99 was founded to support the 99%, so, together, we can make a huge contribution to reducing the carbon output of the UK.

How to Profit from Net Zero

Transitioning to net zero will be a fundamental pillar of business leadership in future. There is a growing business need for individuals who understand the impact of climate change on a company’s operations, supply chains, and interdependencies with the wider economy and society at large.

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Measure your business’s impact

Answer a few questions and get an estimated carbon footprint of your business in 2 minutes.

Take action with Hero

Join our Hero platform to get a free and simple Carbon Reduction Plan for your small business so you can start acting in less than 10 minutes.