Hello! I’m Alessia, designer and owner of Zenzero Clothing. After one too many years of working in High Street retail, I found myself disillusioned by the practices of fast fashion. I decided to establish my own label with 3 key tenets at its core: Ethics, Sustainability and Uniqueness.
Ethical creation is the most important component of my brand; when you buy one of my pieces you are guaranteed no garment workers have been exploited in any part of my construction process as all Zenzero items are designed and created in their entirety by myself in my home studio based in Glasgow, Scotland and all materials used are sourced from Fair Trade suppliers. I have an HND in Fashion Technology, I know how much skill goes into making a garment and strongly believe all garment workers should be paid fairly for their work as a point of principle.
Sustainable fabric is at the heart of all Zenzero items. Not only do I use naturally sustainable materials such as Linen, Tencel and Organic Cotton in my designs, I also incorporate sustainable production methods to maximise my zero waste efforts. Zenzero garments are created on a ‘made to order’ basis which allows me to produce the least amount of garments possible and hold virtually no deadstock. I also make repurposed items using the remnants of material left over from production so that as little fabric as possible is wasted or thrown out due to the construction process.
Uniqueness isn’t a term you can readily associate with fast fashion and this is where the Bespoke Sizing service comes in. For a small premium you supply me with your measurements and I’ll customise your item to fit you precisely. Not only does making personalised items benefit sustainability (i.e.if your clothes fit properly they look better, if they look better you’ll feel better and if they make you feel good you are less likely to throw them away. Voila!) lt allows me to rectify a pet peeve of High Street retail: SIZING! We’ve all been there: you find an item you love, try it on and it fits like a sack of spuds despite it being ‘your size’. Fashion is a way to project your personality out into the world, it should be an uplifting, joyful experience not an anxiety-inducing source of negativity.
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