A Perfect Example of Green Washing

Table of Contents

Rarely are the acts of greenwashing so concisely demonstrated as the recent incursion from Innisfree who have their “Paper Bottle” – only it is…a plastic bottle wrapped in Plastic.

The Facebook user took to Social Media to shame the Korean company, asking quite rightly for the company to explain themselves.

Their explanation was that the “Paper Bottle” was in reference only to the fact paper is used on the packaging, and reduces their plastic use by 52% (but not eliminates it entirely).

While this is most, it raises a good example of the danger in promoting “Green” products with messaging that is unclear.

Honesty is always the best policy – if the bottle is only part-paper, then clearly say that. Customers may be disappointed that it’s not 100% plastic free, but that is far better than them being angry and feeling misled.

Learn how to write a sustainability policy in just 2 hours!

Avoid Greenwashing, Greenhushing and write an environmental page you can be proud of

Adam Bastock
Author: Adam Bastock

Still Have Questions?

Join the community!

Connect with other business owners on their journey, get matched with experts and receive 1:1 support on your challenges. 

Alternatives to Plastic Tape / Sellotape

Sellotape or sticky tape is not an eco-friendly choice for sealing. It contains polypropylene (plastic) and cannot be recycled. We find some great conscious alternatives such as paper tape, water-activated tape, 100% plant-based tape and sellotape zero plastic, and where to buy them.

Alternatives to Plastic Food Packaging

In this article, we’ll go through the most eco-friendly alternatives to plastic packaging, the benefits of going plastic-free, and the best available plant-based options.

Can Pallet Wrap be Recycled?

What is Pallet Wrap? Pallet wrap, also commonly known as stretch wrap, stretch film, or shrink wrap is a plastic film typically made from linear