Handmade Italian sunglasses. Better for your eyes. Better for the environment. Empowering the lives of others.
Pala is an eyewear brand built on the core principles of creating positive social impact and minimising our social impact on the planet.
The journey, from a seed of an idea many years ago to create a brand that would give back has been a long and winding one, but with the greatest reward. Pala gets to deliver lasting change, empowerment and opportunity through funding eyecare projects across Africa whilst creating sustainable sunglasses to help you get the best out of the natural world that we call home.
In my early twenties, I was fortunate enough to travel to numerous countries across Africa. The people I met, and the beauty of the landscape never left me. The incredible vistas of the Rift Valley and Kilimanjaro, and watching Wildebeest migrate across the plains of Serengeti are memories I will always hold close to. Nature at its finest – you could have stood there at any point during the last 1,000 years and experienced this untainted wilderness. Rare moments of connection with the planet.
I visited many communities, always welcoming, language replaced by smiles and gestures*. Years later I read an article on the global problem of a lack of access to eyecare. There are 1.2 billion people worldwide with poor vision simply because they are unable to receive basic surgery or access glasses, and Africa has 73% more visually impaired people than any other region in the world. Yet a pair of glasses is recognised as the number one tool to fight poverty – it empowers the wearer by enabling them to read, learn and work.
I knew that something more could be done. That seed planted in my mind from years ago was tended to until I founded Pala as a purpose-driven brand. High-quality eyewear that gives back. Designed for those who acknowledge the need for a better future, appreciate the world we live in and embrace the adventure of exploring it.
When you buy a pair of our beautifully crafted frames you are taking a stand against fast fashion and making a better choice for the planet and people.
See the world better.
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