Our Vision: A world where citizens know the impact of products and can drive progress through what they choose to buy.

Provenance is a software solution for sustainability communications. Our technology enables brands to communicate social and environmental impact with shoppers online and in-store in a credible way, connecting claims to supply chain data and third-party proof. By doing so, we enable shoppers to drive progress through what they buy and generate rewards for those brands making a positive impact on people and the planet. As a registered social enterprise and a proud B Corp, we exist to drive positive change through transparency.

The Problem
Every product has an impact on people and planet
Decades of globalisation have disconnected us from the reality of production. Today, the facts about products’ social and environmental impact are hidden and inconsistent, which means it’s difficult for shoppers to make positive choices about what to buy.

At the same time, brands that are making genuine progress on their impact aren’t necessarily winning in the market. With no effective way to share clear, accessible proof with shoppers, their sustainability efforts remain locked up in annual reports and static spreadsheets.

Our Mission
Turn positive social and environmental impact into brand value
Our aim is that one day every great product will come with Provenance: accessible, trustworthy information about origin, journey and impact. Why? Because our collective power lies in our shared knowledge. By unlocking the facts, we can empower shoppers to drive progress through their purchasing power. At the same time, we can generate rewards for brands making a positive impact on people and planet.