When we decided to create a new fundraising company in 2009, it was incredibly important to us that we had a clear vision and a sturdy set of values that would carry us into a new decade and beyond, successfully, sustainably, ethically and effectively. Our company values are an important part of the REAL culture – and the REAL culture is an expression of the individuals who live these values. To say they are important is to undervalue them. These values, this vision, define us.
Following on from our Runners up place in 2018/19 REAL is incredibly proud to have been nominated as finalists for 4 categories in the Business Culture Awards 2020:
– Brand, Purpose & Values
– Small Business(less than 250 employees)
– Corporate Social Responsibility
– Culture in a crisis (Less than 500 employees)
REAL are incredibly proud to have been announced winners for the Business Culture Award for Small Business 2020/21 and to have been awarded a Highly Commended award for Brand, Purpose & Values.
So what is the REAL vision? Quite simply, we are out to change the world. No small task, we think you’ll agree! How many times do we watch the news in horror as we witness the global abuses of human rights, we see that poverty isn’t yet history, we see politicians afraid to tackle the causes of climate change and we see devastating problems like homelessness in our own supposedly developed country? How many people know these things need changing, but feel they don’t have the drive or skills to participate in changing them?
That’s where REAL Fundraising comes in – we help people feel empowered to change the world by being a charity supporter. We know that the front line of positive change worldwide is the incredible project work carried out by our charity and NPO partners. We also know that this cannot be achieved effectively without sustainable, long-term funding. Providing this is our contribution to the positive change we want to see.
REAL is about being solution driven. We only employ people who we feel have both the values and the drive. Then we just help them learn the skills. Real problems, Real solutions, REAL fundraisers. We didn’t choose our name REAL lightly, it serves to keep us focussed on what we are here to achieve for our clients:
Return on investment, using
Ethical methods, which are
Analysis driven, so we can ensure
So if our vision is to change the world for the better, then our values are integral to achieving this. We asked our fundraisers to think about what being REAL means to them and how this reflects our values day-to-day. They said that we are about; Respect, Ethics, Activism and Love. These four principles are our fundraiser’s core values, informing the way in which they talk to future donors and inspiring them to feel empowered and positive about their crucial role in the positive change we all want to see. This is why we always try to keep it REAL!
Respect for our charity partners.
Ethics; embracing a responsible attitude to everything we do.
Activism; creating positive change one sign-up at a time.
Love for our jobs and the people and causes we help.
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