Look Good, Do Good, Feel Good

Classically stylish, made from super-soft organic Fairtrade cotton and PETA-approved vegan, Y.O.U underwear is as good for the world as it is for your wardrobe. And now with a buy-one-give-two promise, meaning we donate two pairs for every pair you purchase. Truly changing the world with Your Own Underwear!

OUR STORY
I’m Sarah, and I’m trying to change the world one pair of pants at a time!
It all started when I travelled out to East Africa in 2016 and did some community volunteer work as part of the Uganda Marathon. I was shocked at the number of women and children I met who didn’t have access to something we take for granted every day – underwear.
I believe that underwear should be universally available to people in all communities. To take steps towards making this a reality, I decided to create a business that sells underwear on a buy-one-give-two model. It’s really quite simple!