Our Environmental Policy

As a website dedicated to helping other small businesses, it is probably worth us explaining what we’re doing to reduce our carbon footprint too.

Our Footprint

To be entirely honest, at this stage our footprint is quite small. 

We’re content-first, with a team of freelance writers who all work from home. 

There’s no office, no consumables and on the whole, our footprint is quite light.

Sustainable Hosting

The only part of our carbon footprint really is our energy usage from hosting. 

We use Krystal hosting, who are a UK based company running entirely off renewable energy


There will still be factors we can’t fully control. From video calls to meetings and travel, we are not perfect. 

We offset around 1 tonne of CO2 a month with Carbon Club, the UK based tree planting organisation. 

This is mostly for peace of mind, and might even mean we’re carbon-negative.

Why aren't we a B-Corp?

B-Corps are generating a lot of buzz right now, and for good reason. They’re a fantastic organisation that makes a real difference to how companies are run. 

However, we’re just not big enough. 

B-Corp certification is a complex and detailed process with a lot of factors taken into consideration. Many of these simply do not apply to us. Currently there is me, Adam, running the site with content written by a freelance team. 

As such, there is not much to be said for our stakeholder engagement or supply chain management. 

We love B-Corp but for many small business owners it is simply not applicable to them because they are so small, which is why this website exists. 

Business Declares

It’s imperative that we appreciate the impact the climate crisis will have on business.

Adapting to a zero carbon economy provides huge opportunities for small businesses to not only adapt to an environmentally beneficial way of doing business, but also grow profitably as a result. The transition requires action, but with this challenge comes opportunity.

This is why Small99 has the mission to bring 1 million small businesses to Net Zero by 2025, across all 3 scopes. Commitments to 2040 and 2050 simply aren’t good enough. 2030 isn’t ambitious enough. Most small businesses have simple actions they can take to reduce their impact, and can do so much quicker than the larger companies who have long term commitments.

Without bold and decisive action, we still risk achieving dangerous levels of warming that will harm our planet, and our businesses as a result.

We have a finite amount of emissions left before we exceed 1.5 or even 2 degrees of warming. Business is a key part of the system that generates these emissions, and we need to change the way we do business to become a force for good rather than the historical damage we have seen.

That is why we believe 2025 is not only ambitious but also a practical target for a large chunk of our economy.

We inspire and empower businesses to make change quickly. We’re developing training courses, easy to use tools and provide guidance that anyone can follow.

Small99 declares business energy and is excited to join the Business Declares Movement.