About Adam

Adam Bastock has brought together a global community of people inspired to make change through Small99 People, Planet, Pint, an event that spans over 120 cities with more than 20,000 attendees. He also is an Oxford Brookes Entrepreneur in Residence, and since founding Small99 in 2020, he has engaged over 50,000 businesses on taking small steps for big impact towards carbon reduction.

Pivotal achievements

September 2024
Keynote speaker at University College Birmingham
July 2024
Hosted PPP at Lloyds Banking Group
July 2024
Joined advisory board for Edie 2025
July 2024
Net Zero Judge for Glasgow Business Awards
March 2024
Speaker at edie "Sustainability communications"
January 2024
Winner of Business Pioneer of the Year, Better Business Summit
May 2023
Awarded Entrepreneur in Residence at Oxford Brookes Business School
July 2022
Invited to judge EDGE Round 20
June 2022
Selected to write Clean Growth UK Net Zero 360
November 2021
1st ever People Planet Pint

November 2021

Winner of Scottish EDGE Award
May 2021
Selected as Net Zero Expert for Small Business Britain
December 2020
Small99 is born

Podcast appearances

The Future of Internal Communication

Why sustainability is a community effort with Adam Bastock

In this episode Jen, Cat and Dom chat with Adam to hear how SME’s are responding to the climate crisis and what role he thinks communication plays in successful community building and behaviour change.

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Tales to Inspire

Adam Bastock: A Path Towards Living More Sustainably (Deep Dive)

Adam shares how he has made sustainability a core part of his life and work. Additonally, he speaks about his mission to help businesses not just survive, but thrive for the next 5, 10, or 15 years by addressing immediate pressures and setting up long-term strategies for sustainable growth.

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Can marketing save the planet 

Episode 27: How small businesses need to progress towards Net Zero

Adam talks about the necessary mindset shift required to start thinking about carbon budgets, in much the same way we would about financial budgets. Considering the practicalities of how to address Scope 1 / 2 and the challenging Scope 3.

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Cliff Notes Podcast

Episode 45: Adam Bastock teaches us how Net Zero is in reach of SME

Adam teaches us how Net Zero is in reach of SME. With a target for 1 Million Small Businesses to Net Zero By 2025.

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Discover more about our larger projects

(NEW!) Estimate your business’ footprint

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Join our Hero platform to get a free and simple Carbon Reduction Plan for your small business so you can start acting in less than 10 minutes.